Post-Holiday Marketing: Leveraging Your Holiday Content (While the Festivities Continue)

It’s December 26th, and while the Christmas rush may have settled, the holiday season isn’t over just yet. In fact, we’ve still got a few days of festivities to enjoy before the year ends! That means there’s plenty of time to keep your holiday marketing going strong and make the most of the content you’ve worked so hard on.

So, don’t pack up your holiday campaign just yet. Here’s how you can keep the seasonal cheer flowing and leverage your holiday content for maximum impact during this exciting time of year.

Keep the Holiday Momentum Going

You’ve probably put a lot of effort into creating festive campaigns, images, and posts, and while Christmas might be behind us, there’s still a lot of post-Christmas energy to tap into. The 26th of December isn’t just a day to recover from the holiday frenzy—it’s Boxing Day, and for many, it’s a time for further celebration, shopping, and enjoying the company of loved ones.

Now’s the time to reframe your holiday content to stay relevant to this ongoing festive mood. You could shift from Christmas-specific posts to more general holiday-season vibes, talking about your favourite traditions, highlights from the season, or even how you’re preparing for the New Year. This can keep your audience engaged, even as the calendar starts to wind down.

Turn Post-Christmas Sales into Marketing Magic

If your business relies on selling products or services, you’re probably already aware that Boxing Day and the days after Christmas are prime time for sales. Post-holiday shoppers are often looking for great deals, so make sure your offers stand out.

Take your holiday content and refresh it with special Boxing Day deals or New Year’s offers. A fresh coat of marketing paint on the content you’ve already created will draw in those last-minute shoppers who are still in the mood to spend, even after Christmas.

Reflect and Engage: Post-Holiday Content for the New Year

Once Christmas has passed, people naturally start thinking ahead to the New Year. But don’t jump straight into the New Year’s resolutions talk just yet. Reflecting on the holiday season and what’s been achieved is just as powerful in keeping your audience engaged.

You can repurpose your holiday content to share a "year-in-review" vibe—what’s been exciting, memorable, or inspiring about this time of year? Ask your followers to share their favourite moments or resolutions for the upcoming year. It's a great way to keep the community feel alive during these last days of December.

Repurpose Your Holiday Blog Content

You’ve likely written a number of holiday-themed blog posts, but just because Christmas is over doesn’t mean that content is no longer relevant. Consider repurposing some of your top posts and updating them for the remaining days of the year. For example, transform your “Last-Minute Christmas Gift Ideas” into “New Year’s Gift Ideas” or a reflection on the year.

You can also tap into the spirit of "holiday recovery" by offering tips on how to stay on track with goals or keep the festive mood alive through January. Keep it fresh while still using the content you've already worked on.