Marketing Tips for a December Boost in Christmas Sales
December is here, and the festive season is in full swing! But with just a few weeks to go, it’s crunch time for businesses looking to capitalise on the Christmas shopping frenzy. Whether you’re a retailer, a service provider, or an online brand, here are practical, last-minute marketing tips to make the most of December’s shopping momentum.
1. Create Urgency with Last-Minute Deals
December shoppers are often split between early birds tying up loose ends and last-minute buyers scrambling for gifts. Play into the latter’s mindset by creating urgency with limited-time offers.
Tip: Use phrases like "Only X Days Left for Guaranteed Delivery" or "Holiday Flash Sale – Ends Soon!" in your campaigns.
2. Offer Click-and-Collect or Express Shipping Options
As delivery cut-off dates loom, customers are increasingly looking for convenient fulfilment options. Promote express delivery or click-and-collect services to ease their worries.
Tip: Highlight these services prominently on your website and social media.
3. Festive Personalisation in Marketing
Consumers appreciate personalised recommendations during the holidays. Use customer data to suggest gift ideas based on browsing or purchase history.
Tip: Email campaigns with subject lines like "Perfect Gifts for [Name]" can make a big impact.
4. Leverage Gift Cards
Gift cards are a go-to for last-minute shoppers. Highlight these as an easy and thoughtful solution for anyone still unsure about their purchases.
Tip: Add an "E-Gift Card" banner on your homepage for instant access.
5. Keep Your Social Media Active and Festive
With so many distractions in December, keeping your brand top-of-mind is essential. Post frequently, share customer stories, and run holiday-themed giveaways to maintain engagement.
Tip: Use festive hashtags like #12DaysOfChristmas or #GiftGivingMadeEasy.
6. Showcase Stocking Fillers and Affordable Gifts
As budgets tighten, many shoppers are looking for smaller, affordable items. Create a special category for these products on your site or in-store.
Tip: Promote these as "Secret Santa Gifts" or "Last-Minute Stocking Fillers."
7. Ensure Your Online Experience is Seamless
Shoppers are rushing, so glitches or slow load times can result in lost sales. Perform a quick health check on your website to ensure it’s running smoothly.
Tip: Test your checkout process to minimise cart abandonment rates.
8. Use Retargeting Ads to Reel Shoppers Back In
December is peak shopping season, and many consumers abandon carts as they browse. Retargeting ads can remind them of what they’ve left behind.
Tip: Pair retargeting ads with a small discount or free shipping offer for a powerful incentive.
9. Promote Gift Wrapping Services
Convenience is key for December shoppers. Offering a gift-wrapping service, either in-store or online, can be a game-changer.
Tip: Include this as a value-added service in your marketing materials.
10. Prepare for Boxing Day Sales
Don’t stop planning once Christmas is over—Boxing Day sales are right around the corner. Tease your offers early to keep customers excited.
Tip: Add a "Coming Soon: Boxing Day Deals" section to your website or emails.
