Google Ads Tips: Maximising ROI During the Holiday Rush

28 Nov

Ah, the holiday season—a time for joy, shopping frenzies, and, let’s face it, a crowded advertising landscape. If you're running Google Ads campaigns, the stakes are high, but so are the rewards. Want to make your campaigns shine and your ROI skyrocket? Let’s dive into some top tips that can help you achieve just that.

1. Get Your Goals Straight

Before spending a single pound, decide what you want to achieve. Increased website traffic? More sales? Brand awareness? Clear goals will guide your ad types, budgets, and targeting strategies. Use measurable KPIs like "increase sales by 20% this month" to keep your campaigns focused.

2. Embrace Smart Bidding

Let Google’s AI help optimise your budget. Smart bidding strategies like Target ROAS (Return on Ad Spend) adjust bids in real time to maximise conversion value. It’s perfect for competitive holiday campaigns where every click counts.

3. Use Negative Keywords

Avoid wasting money on irrelevant clicks. For instance, if you sell luxury items, exclude terms like "cheap" or "discount" to ensure your ads attract the right audience.

4. Create Holiday-Specific Campaigns

Tailor your ads to the season. Use festive keywords and imagery to connect with holiday shoppers. Bonus points if you highlight limited-time deals or free shipping.

5. Optimise Landing Pages

Don’t lose conversions due to slow or irrelevant landing pages. Ensure your ad promises align with what visitors find on the page. Quick loading times and a clear call-to-action (like “Shop the Christmas Sale”) are a must.

6. Utilise Responsive Search Ads

Responsive ads automatically adapt their size and format for different devices and platforms. Plus, they test multiple headlines and descriptions to find the best-performing combinations.

7. Monitor and Adjust Regularly

The holiday market is dynamic. Review your campaign data often and tweak your strategy based on performance. Watch out for metrics like CTR (Click-Through Rate) and conversion rates to see what’s working.

By focusing on relevance, automation, and strategic targeting, you’ll be ready to cut through the holiday noise and make a real impact.

Dr. Josh Bradley PhD

Dr. Josh Bradley has almost two decades of experience working in Digital Advertising including SEO, Paid Search, Programmatic and OOH Digital Media. He has helped over 200 companies succeed and is a regular contributor to online publications and LinkedIn.

https://www.linkedin.com/in/drjbv/